Market Research ? The internet is built for research. Internet makes finding and analysing information easier than ever before. Consumers are able to research companies and product easily, gathering to compare prices and services. This process can also works in reverse. Brands can study who their customers are, what they are interested in, how they feel about the brand, and the best times and places to engage with them. That is what online market research all about. Market research helps to make informed business decisions. It involves systematically gathering, recording and analysing data about customers. Key concept in market research : 1. Research methodology 2. Qualitative and Quantitative data 3. Primary and Secondary research 4. Sampling Research methodology is the process you should follow in order to conduct accurate and valuable research. Research should involve certain steps : · Establish the goals of the project ·